Advertisers on Fox News have been the subject of much scrutiny in recent years. Here’s a look at who is currently advertising on the network.
Checkout this video:
The History of Fox News
Fox News is an American basic cable and satellite television news channel owned by the Fox Entertainment Group, a subsidiary of 21st Century Fox. As of February 2015, approximately 97,186,000 American households (85.27% of cable, satellite & telco customers) receive the Fox News Channel. This is a large audience that many companies would love to advertise to. Let’s take a look at the history of Fox News.
Fox News is created
Fox News is a 24-hour cable news channel launched on October 7, 1996, by Rupert Murdoch’s Fox Entertainment Group. Since its inception, Fox News has been the most watched cable news channel in the United States.
Murdoch had originally intended to launch a conservative news channel in 1996, but was curtailed by the success of CNN. However, with the launch of MSNBC and then, later that year, Fox News, Murdoch was able to tap into the growing conservative movement in America.
Fox News has been described as delivering a “fair and balanced” view of the news; however, critics have accused the network of biased coverage, particularly concerning its reporting on Barack Obama’s presidency and on issues related to race and ethnicity.
The early days of Fox News
Fox News was launched on October 7, 1996, by Rupert Murdoch’s News Corporation. The network was created to compete with CNN, which Murdoch felt was giving him unfair competition in the cable news market.
The network struggled in its early days, but it began to turn things around when it hired Roger Ailes as its CEO in 1996. Ailes is credited with turning Fox News into the ratings powerhouse it is today.
In the early 2000s, Fox News became known for its conservative tilt. This was cemented in 2004 when the network hired former Republican Party strategist Karl Rove as a political commentator.
Today, Fox News is the most-watched cable news network in the United States. It is also one of the most profitable divisions of Murdoch’s media empire.
The rise of Fox News
Fox News has been on the rise in the past few years, becoming one of the most popular news networks. This is in part due to their conservative leanings and their willingness to take on controversial topics. As a result, Fox News has become a go-to network for advertisers who want to reach a conservative audience.
The 9/11 terrorist attacks
The day after the September 11 terrorist attacks, Fox News CEO Roger Ailes released a statement that said, in part: “Fox News will provide coverage of this tragic story as it develops throughout the day, with all the resources of our news operation.”
Since then, Fox News has been one of the most watched news channels in the United States. According to a 2016 Pew Research Center study, Fox News was the most trusted news source for Republican respondents and was tied with NBC News as the fifth most trusted news source overall.
However, not everyone is a fan of Fox News. Critics have accused the channel of biased and inaccurate reporting, particularly when it comes to stories about President Donald Trump.
The Iraq War
In the early days of the Iraq War, Fox News was a safe space for conservative voices who were critical of the conflict. The network allowed these commentators to speak their minds without interruption or pushback, and their message resonated with viewers.
As the war dragged on and public opinion turned against it, Fox News continued to be a place where critics could voice their dissent. This made the network a target for liberals who accused it of being biased and unfair.
In recent years, Fox News has been more supportive of the Iraq War. This change in stance has led to some tension between the network and its viewers, but it has also allowed Fox News to reach a wider audience.
The Fox News Effect
The 2016 U.S. Presidential Election
Since its inception in 1996, Fox News has been the most-watched cable news network in the United States. In recent years, it has also become one of the most polarizing. A 2016 survey of American adults found that Fox News was the main source of political news for Republicans, while Democrats were more likely to get their news from CNN or MSNBC.
With such a large and devoted audience, it’s no surprise that Fox News is a popular advertising platform for businesses and political candidates. In the 2016 presidential election, for example, then-candidate Donald Trump spent more on advertising with Fox than with any other TV outlet.
Despite its popularity among some advertisers, however, Fox News is not without its critics. Some companies have pulled their ads from the network in recent years, citing concerns about its coverage of controversial topics like immigration and race relations.
The Megyn Kelly Effect
The Megyn Kelly Effect is a term used to describe the increased popularity of Fox News following the 2012 presidential election. The election saw a significant increase in viewership for the network, particularly among conservative voters. This surge in popularity has been attributed to the popularity of Megyn Kelly, who hosts The Kelly File on Fox News.
Who Advertises on Fox News?
HD Moore, the creator of the open source security scanning tool Metasploit, decided to find out which big businesses were bankrolling Fox News by buying advertising time on the channel. He used a software tool he designed to scan for advertising requests automatically sent out by Fox News’ website every time it loaded. The results of his findings were published on his blog.
Some of the companies that Moore found to be advertising on Fox News included Wal-Mart, Procter & Gamble, Verizon, Ford, GM, Chrysler, AT&T, JPMorgan Chase, Bank of America, and Well Fargo.
Many small businesses believe that advertising on Fox News will help them reach their target audience. While Fox News does have a large and loyal following, it is important to remember that the network also attracts a lot of criticism.
The Controversies of Fox News
The sexual harassment allegations
In 2016, Fox News was engulfed in a series of sexual harassment allegations that led to the ousting of its chairman and CEO, Roger Ailes.
The controversy began in July 2016 when former Fox News anchor Gretchen Carlson filed a lawsuit against Ailes, alleging that she had been fired from the network because she refused to have sex with him. In the weeks that followed, more than two dozen other women, including some of Fox News’ most high-profile anchors, came forward with similar allegations.
Ailes denied the allegations, but in September 2016 he resigned from Fox News amid mounting pressure from advertisers and shareholders.
The Russia investigation
In early 2018, it was revealed that a top-secret FBI informant had met several times with members of the Donald Trump campaign in 2016 to investigate possible collusion with Russia. The informant, a University of Cambridge professor named Stefan Halper, is a US citizen who has worked as a government contractor for decades. The revelation that the FBI used an informant to gather information about the Trump campaign has led to a furor among conservatives, who have accused the bureau of spying on the campaign for political reasons.
Fox News has played a leading role in pushing this story, with commentators and hosts repeatedly raising the possibility that the Obama administration ordered the FBI to spy on the Trump campaign for political reasons. The network has also strongly suggested that special counsel Robert Mueller’s investigation into Russian interference in the 2016 election is a “witch hunt” without any merit.
These reports have been heavily criticized by Democrats and many members of the media, who say that Fox News is purposely misleading its viewers bySpread false information about the FBI’s investigation into Russian meddling.